At Genesis, their philosophy is simple – bring to life the sorts of bikes we enjoy riding. Luckily for them a good fair few of you share their thought path!

They’re sticklers for detail, going to the nth degree to try and wring out every last bit of performance whilst keeping things accessible.

Materials snobs they are not, and, depending on what’s best for given bike and intended usage you’ll find carbon, Titanium, steel and Aluminium all used across the range to good effect.

Most of their bikes will have ‘built-in’ practicalities (they’re not one to pigeonhole a bikes usage) that will enable you to use them daily across many different scenarios. Design and technology working in perfect harmony in a thoroughly thought through, practical package.

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